Disney And Lucasfilm Have Plenty To Celebrate After Star Wars : The Force Awakens Shattered Numerous Records Around The World In Its Box-Office Debut This Weekend, Ushering In a New Era For The Marque Franchise .
Director J.J Abrams' Rebot Launched To An Estimated $238 Million Domestically, 14 Percent Ahead Of Jurassic World's Historic $208.8 Million Launch This Summer. That's No Small Feat, Considering The Pre-Christmas Corridor Isn't Know For Big Openings. And There's A Strong Chance Force Awakens Will Come In Even Higher Once Final Weekend Grosses Are Tallied Monday Morning . Rival Studios Show It Approaching $245 Millions In North America. (Disney as Erred On The Side Of Caution Throughout The Weekend).
Either Way, Disney Has Made History Three Years After Walt Disney Co. Chairman-CEO Bob Lger Engineered A Deal To Pay George Lucas $4 Billion For Lucasfilm, Home Of The Star War Series.
Globally, Force Awakens Landed At $517 Million After Opening To $279 Million Abroad. If inal Weekend Numbers Are Even Better, The Pic Has a Shot At Matcing Or Eclipsing Jurassic World's Record-Setting $524.9 Million Worldwide Bow.
''I Would Argue The Two Year Marketing Campaign For Star Wars: The Force Awakens Was Flawless In Its Execution, ''Said Disney Distribution Chief Dave Hollis. ''They Tailored The Campaign To Every Geography Around The World, And Did It In A Way That Still Preserved Some Of The Mystery Of The Film While Not Leaving A Single Stone Unturned''.